Roadshow Cities. Click on any city below to see the full agenda

UK

France

  • Paris 21 September 2010

Germany

United States

  • Chicago
  • New York
  • San Francisco

Elements Roadshow

Enter The World of Online Marketing Optimisation

A world without rules can become a world without limits.

Once, marketing was confined to a few well understood vehicles where experience was key.  This has given way to a continually evolving landscape, of incredible complexity. The familiar will no longer work – learning and adapting is a daily undertaking.

Effective online marketing, in this always-on universe, requires strategies and technologies that deliver the seamless experience your customer demands – however and wherever they interact with you.

With insights from leading organisations across multiple industries, this content-rich seminar will uncover the essential elements of online marketing optimisation – particularly around innovative advertising based on in-depth insight. 

We are delighted to have John Lovett, Senior Partner, Web Analytics Demystified as our guest speaker in London.  John will share with you the social media trends worldwide and lessons that can be adapted or improved by marketers in the UK.

Who Should Attend

The seminar is designed for business, marketing and merchandising executives who are looking to understand the latest thinking, strategies and technologies in online marketing.  

Anyone interested in display advertising, ad-network optimisation, email marketing, web analytics, social media, online marketing, online product or content recommendations, e-commerce or e-business.

What You Gain from the Seminar

Leave with practical steps on how to: 

  • Develop a successful Facebook social media analytics strategy
  • Make effective budget allocation and marketing mix decisions for search and display advertising
  • Know which part of your advertising options will help you achieve specific business goals
  • Use benchmark to see how you stack up against your competitors
  • Remove the limitations of a siloed marketing organisation